T20 World Cup Showdown Between Pakistan and India Could Garner Over Rs. 1 Million per Second
Major global corporations are making substantial investments in advertising ahead of the highly anticipated India-Pakistan cricket match scheduled for June 9 in New York. Their focus is on tapping into the purchasing power of the South Asian diaspora, which is poised to generate significant revenue.
Set to be held at the Nassau County International Cricket Stadium, the match is part of the inaugural ICC Men’s T20 World Cup taking place in the United States. Advertising slots for this event are commanding prices exceeding Rs. 1 million ($4,800) per second, indicative of the high demand and potential audience reach.
Renowned sponsors like Emirates Group, Saudi Aramco, and Coca-Cola have already secured advertising placements. The match timings have been strategically planned to maximize viewership across South Asia, with the India-Pakistan encounter scheduled to commence at 10:30 am in New York. This timing aligns with the evening hours in both Pakistan and India, ensuring a sizable audience during prime viewing hours.
The substantial investments made by global corporations underscore the significance of this match, not only as a premier sporting event but also as a prime opportunity for advertisers to engage with millions of fervent cricket enthusiasts worldwide.
