foodpanda Expands Grocery Business with New House Brand “bright”
foodpanda has launched a new range of groceries under its house brand, bright, available exclusively on pandamart. The bright line features over 200 products across three categories: **brightfarms** for fresh produce, **brightyums** for pantry staples, snacks, and ready-to-eat meals, and **brightspots** for household essentials.
These products will be available at all pandamart stores in Pakistan. The new bright range builds on the success of foodpanda’s previous house brand, brightfields, which started in 2021 with basic pantry items.
Syed Taha Magrabi, Director of Q-Commerce at foodpanda Pakistan, said that the bright range aims to provide high-quality, fresh products at competitive prices. By working directly with suppliers, foodpanda ensures the products meet strict quality standards and are priced affordably.
The bright launch is part of foodpanda’s effort to become the top choice for online grocery shopping, offering customers convenience and value with timely delivery of quality products.
