Apple in Discussions to Utilize Google's Gemini for iPhone AI Capabilities
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March 20, 2024
Apple is currently in discussions to incorporate Google’s Gemini artificial intelligence (AI) engine into the iPhone, as per a report by Bloomberg News on Monday. This means some exciting new features might be coming to iPhone software soon, thanks to AI technology.
Although the specifics of the agreement, such as the terms and branding, are yet to be finalized, the negotiations indicate a potential collaboration between Apple and Google. If a deal is reached, it could be announced in June during Apple’s annual developer conference.
This move could significantly expand Google’s AI services to over 2 billion active Apple devices, providing a boost to the search giant’s efforts to compete with Microsoft-backed OpenAI. Additionally, it could address concerns about Apple’s slow adoption of AI applications.
However, such a partnership might face scrutiny from U.S. regulators due to Google’s dominant position in search. Despite this, analysts see this as a strategic move that could benefit both companies.
Apple has also been investing heavily in generative AI technology, which could be showcased in its upcoming iOS 18 software. While Apple plans to use its own AI models for certain features, it is exploring partnerships to enhance its capabilities, including image creation and essay writing based on prompts.
